The Solar Mailshot blog
Win more of the best roofs in your area.
Practical marketing for UK solar installers: what leads really cost, how direct mail works, and how to turn every install into the next one.
Tell the Neighbours Solar marketing 6 min read
Tell the Neighbours: the easiest first campaign for solar installers
After every install, the homes around the job already know your van. Here is why a personalised letter to them works, what UK research says, and what it costs.
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Direct mail Solar marketing 6 min read
Why postal marketing has more impact for solar in 2026
Digital solar marketing is crowded and expensive. Here is why a personalised letter that shows a homeowner their own roof cuts through, with UK mail data and what it costs.
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Solar leads Marketing costs 6 min read
Solar leads UK: what a lead really costs in 2026, by channel
What UK solar installers pay per lead in 2026 across shared leads, exclusive leads, Meta ads, Google Ads, leaflet drops and targeted direct mail, and why cost per installed job is the number that matters.
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