A new way to generate highly targeted solar leads.
Solar Mailshot finds the homes in your area best suited to solar, then writes, prints and posts a personalised letter to each one. Your brand, their roof, what it could generate. A fresh, targeted way to win more installs.
Graded from LiDAR roof data
Every roof scored on orientation, usable area and capacity, then graded A+ to C before you spend a penny.
Existing solar removed first
Homes that already have panels are cross-checked and taken out before you're ever charged for them.
Raise your brand awareness
Your logo and colours land on every doormat in your patch. A letter is picked up, read and passed round the household, not scrolled past in a second.
Highly impactful
A letter about their own home stands out on the mat. Seeing their roof from above, with what it could generate, sparks real curiosity, and the conversation starts with you.
How Solar Mailshot finds your next jobs.
From picking your territory to the letter landing on the mat. Sound on.
Ready to find your next jobs?
Read the video transcript
Solar Mailshot. A new way to generate highly targeted solar leads. Built for proactive installers who want to choose where their next jobs come from. Pick your targeted territory, and we grade every roof in it, so you can see which homes are the best fit for solar. With a traditional leaflet drop, every door gets one. We cut the waste. Flats, council homes, listed buildings, commercial property and homes that already have solar are all gone before you pay. You only mail the most viable roofs. The best opportunities. Then every homeowner gets a letter about their home. Their roof from above, with panels on it, how much power it could generate, and what it could save. All under your brand. This isn't junk mail. It's the kind of letter that ends up on the kitchen table and gets shown to friends and neighbours. Word of mouth, started by you. Just finished an install? The neighbours have seen your van. They've seen your scaffolding. And they're already wondering what solar could do for them. Tell the Neighbours lets you introduce yourself, and show each of them the potential on their own roof, with a happy customer right next door. It's a small spend, on a street that already knows your name. The easiest place to start. Solar Mailshot is pay as you go, and we print and post every letter. Register your solar company and find your next jobs today.
Every letter is made for one home.
Here's what goes into every one. Hover a feature to see it on the letter.
Examples use a test installer brand and made-up addresses.
Start where you're already trusted.
You've just finished an install. The neighbours have seen the van, the scaffolding and the panels going up. Tell the Neighbours sends a personalised letter to the homes around that job. We write, print and post every one.
One campaign here could return over 100× its cost.
Start with Tell the NeighboursInstall value based on a typical UK system with battery. Not a forecast.
Pick the campaign that fits the moment.
All three run on the same grading, personalisation and fulfilment engine. The only difference is where the list comes from.
Reach a new area or target your town. Put your business through the doors of homeowners with strong solar potential.
- ✓Choose where you want your next jobs: search a postcode, target up to 30 miles
- ✓Choose the strongest opportunities with A+ to C grading
- ✓Make every introduction personal to that property
- ✓Each home you mail is reserved for you for 6 months and removed from every other installer's search
Give us your job address, introduce yourself to the neighbours. You're already visible in the area, so put that trust to work while you're there.
- ✓Build on trust you've already earned locally
- ✓Target the installation postcode, or up to 500m around it
- ✓Turn local visibility into conversations while it's fresh
Already have your own leads? Upload a CSV (your own leads, or a list you've bought) and we'll check the roofs and send personalised letters to it.
- ✓Any CSV works. Tidy or not, we work out the columns
- ✓Every letter tailored to that prospect's own roof
- ✓We don't keep your list. It's deleted 30 days after mailing
Yours alone for 6 months.
Each home you mail is reserved for you for 6 months. It's removed from every other installer's search, so no one else on Solar Mailshot can mail it. The best roofs on your patch go to whoever gets there first.
Most solar marketing is built to waste your money.
Shared leads, pay-per-click bidding wars, blanket leaflet drops, cold calling, agency retainers and sales visits to roofs that were never going to work. They all have the same flaw: you pay to reach people who were never going to buy solar from you.
Sold to you, and to everyone else
The same homeowner is often sold to several installers at once. You race to call first, then compete on price. The lead company wins either way.
A bidding war for every click
You bid against every other installer for the same searches and the same feeds. Costs climb, and the people clicking were never chosen for their roof.
Blanket coverage, highly wasteful
Flats, council homes, listed buildings, businesses and houses that already have solar all get a leaflet, and most go straight in the recycling.
Retainers that never stop
Marketing managers, agencies and ad buyers on monthly retainers, paid whether the phone rings or not. The cost is fixed. The leads aren't.
Meetings that were never going to close
Driving out, surveying, quoting and chasing homes with shaded, north-facing or unsuitable roofs. Hours of sales time spent on jobs that were never viable.
Calls nobody wants to answer
Data lists and call centre staff cost a fortune. Modern phones flag or block unknown numbers, and the same homeowners get rung by installer after installer.
Add it all up. Data, ads, retainers, leaflets, call centres and wasted visits, all paid for before a single roof has been checked. And none of it is yours alone.
Only market to the very best roofs.
- Only the best opportunities. Every roof graded A+ to C, so you can mail just the strongest.
- Waste cut out before you pay. Council and social housing, listed buildings, commercial premises, flats and existing solar are removed.
- You pick the targets. Total control over the properties you want your campaign to reach.
- We print and post every letter. No printing, no envelopes, no leaflet rounds.
- Pay as you go. Only for the properties you choose. No subscription, no contract.
All of these property types are removed to the best of our knowledge, based on the data available.
With a leaflet drop, you're guessing.
You might be leaflet dropping:
…and paying to print and deliver every single one.
One install pays for thousands of opportunities.
Buy credits in packages. The bigger the package, the cheaper each letter. No subscription, no contract, and we print and post every one.
printed & posted
Provisional pricing, pending confirmed fulfilment costs and VAT treatment. Job values reflect typical 2026 UK installed prices: around £7,000 for a 4kW system and £10,000 to £14,000 with battery storage (FMB, Heatable). An illustration, not a forecast.
Common questions
What is Solar Mailshot?
Do other installers see the same properties I do?
How do you know a roof can take solar?
What if a home already has solar panels?
How much does Solar Mailshot cost?
Is this a subscription?
Can I use my own list of leads?
What is Tell the Neighbours?
Does Solar Mailshot cover the whole of the UK?
Start winning the best roofs in your area.
Register your solar company in minutes, search your territory and see every graded roof before you spend a penny.