https://solarmailshot.co.uk/blog/ Practical marketing for UK solar installers.en-gb https://solarmailshot.co.uk/blog/tell-the-neighbours-solar-installers/https://solarmailshot.co.uk/blog/tell-the-neighbours-solar-installers/ Wed, 07 Oct 2026 09:00:00 +0100Callum Jones After every install, the homes around the job already know your van. Here is why a personalised letter to them works, what UK research says, and what it costs. https://solarmailshot.co.uk/blog/why-direct-mail-has-more-impact-solar-2026/https://solarmailshot.co.uk/blog/why-direct-mail-has-more-impact-solar-2026/ Wed, 07 Oct 2026 09:00:00 +0100Callum Jones Digital solar marketing is crowded and expensive. Here is why a personalised letter that shows a homeowner their own roof cuts through, with UK mail data and what it costs. https://solarmailshot.co.uk/blog/solar-leads-uk-cost-per-lead-2026/https://solarmailshot.co.uk/blog/solar-leads-uk-cost-per-lead-2026/ Wed, 07 Oct 2026 09:00:00 +0100Callum Jones What UK solar installers pay per lead in 2026 across shared leads, exclusive leads, Meta ads, Google Ads, leaflet drops and targeted direct mail, and why cost per installed job is the number that matters.